Be creative. Be consistent. You can, and should, do both! I love seeing small business owners get creative with their marketing. They’re experimenting with new designs, creating flyers, trying out AI tools, and coming up with fun ways to promote their businesses. And I encourage that creativity! But here’s something I see happen more often than you might think: In the excitement of creating something new, business owners sometimes forget about the brand they’ve worked so hard

As a parent we are supposed to teach our kids, earlier this year our daughter taught me a few lessons that can be applied personally or...

As a parent we are supposed to teach our kids, this week our daughter taught me a few lessons that can be applied personally or...

The key to steady sales starts with a question... Have you found yourself so busy taking care of business that your marketing efforts...

Lisa Rochford, Marketing Instigator and owner of Connections Business Services in Waterford, MI is joining The Sales Purse as a blogger...

Have you ever purchased a list to use to prospect for business? Did you spend lots of money? Were you happy with the quality of the...